Company Profile

Steelcube is a new and innovative online boutique, selling consumer electronics and related lifestyle products, to enhance urban living. The company aims to selectively choose cutting edge products that stand out by their features, quality and aesthetics.

When purchasing products for the modern home, Steelcube is the perfect place to start. The collection features the very best products, in every price bracket. Steelcube’s prices are highly competitive and, on many lines, are the most competitive on the internet.

The company prides itself on customer service and is able to offer a personalised shopping experience. Steelcube’s directors have tried and tested many of the products and the site offers both editorial content and quotes from third party reviews.

The company was started by two dynamic young entrepreneurs. The directors, both formerly City professionals, left their established jobs in order to pursue this venture. Their impetus came from the poor level of service and lack of lifestyle products offered by existing retailers.

The company spent nearly a year in development - the effort to create the leading online home boutique is clearly visible, through the bespoke graphics, usability and general look & feel.

Steelcube generates its distinctive and continually refreshed inventory of offers by working directly with many of the best manufacturers and suppliers, to identify products that are innovative, functional and beautiful.

Steelcube does not sell grey market imports - all electronic products are sourced through official UK channels. Steelcube sources non-electronic products globally and often negotiates exclusive supply relationships.

David Grunwald, Co-founder of Steelcube noted:
"Unlike other retailers which focus on selling products quickly and moving on, we are focused on improving the customer experience."

James Sanders, Co-founder of Steelcube commented:
"Steelcube is the first online retailer of consumer electronics to focus 100% on our customer needs. As consumers become more sophisticated, we believe they will focus on more than simply price. We expect a wide range of people to be very receptive to our customer service led approach."